As Director of Marketing and Production for BMP, Paul Wells was tasked with creating a “Production Director in a Box” service for Talk Radio Stations.
A demo was produced for the concept, and United Stations picked up the weekly distribution. A catchy name was needed. While grocery shopping, Paul spotted a box of Hamburger Helper, and visualized the name and marketing design, executed by the United Stations team. This same concept has been “echoed” in a recent print campaign for Geico.