10th Annual Voices of Latin Rock Autism Awareness Concert. Designed as a TV :30, with another, longer video to be produced closer to the concert date. Worked so well, the concert sold out with it embedded in a few email blasts and a very modest amount of Social Media Marketing. With Adam Bell of dataTV using nothing more than the poster art file, pictures of artists to create the movement, we create an integrated media marketing tool within a “user friendly” budget. The Voiceover provides the story board. It’s live on our Facebook Page.
In this segment, special guest ABC News Anchor Dan Ashley gives us a look behind the scenes of local news channel KGO-TV 7 in San Francisco.
Concert Promoter Latin Rock Inc. once again retained Flow Communications to create a web advertisement for the Voices of Latin Rock Annual Autism Benefit 2013. With three shows at three separate locations the ad effectively communicated all the information while keeping within a short time span. Creating the ad with DataTV.com adding motion to images taken from the poster art for the show, promo photos of the band and graphics, the video was produced in sync with the voice-over and music clips of the bands and artists to tell the story.
This commercial had to be produced within a short turn around, as it was going to be inserted in the Will & Willie Show on both Radio and TV, with Bauer’s Intelligent Transportation as the sponsor. An attempt to shoot a Q&A between Gary Bauer, Will Durst and Willie Brown inside one of Bauer’s Buses, with no set up to light the Bus’ dark interior, left us with nothing but footage of the driver greeting them outside the door. Improvising creatively, we combined the audio from the radio commercial with the few seconds of available footage and added motion to static images of the Bauer’s IT Fleet. The result was that Flow Communications delivered a TV Commercial that brings life to the clients message with optical flow.
Most people know the bands Santana and Journey, but few that Gregg Rolie was a founding member, Keyboardist and Vocalist of both. He now resides in Austin, TX and was returning to the SF Bay Area to play a series of intimate shows, accompanied by Austin Blues Guitarist Alan Haynes. The call came in within a few weeks of the tour, as only a couple of handfuls of tickets had been purchased. This viral marketing video reenforced the Rock & Roll Hall Of Famer’s place in history, with a personal invitation from him. With low cost rendering of text and photos with motion graphics, this video was embedded in email blasts and shared on social media. All three shows went from handfuls of tickets to Sold Out!
The client came to us with an idea for a website dedicated to the 60′s and 70′s Rock Era, combining culture and commerce. This project preceded the rise of sites like Concert Vault, eBay, etc. Ahead of the curve on the widespread proliferation of broadband internet access. The Challenge was to make the concept of the website come alive to potential investors. This is a shortened version of the entire project which gives you the experience of the user interface. An example of Audio-driven Rich Media, where the soundtrack creates the story board. Flash was in it’s early stages (Version 4), and we pushed the technical envelope that not just stretched it’s capacity, but broke it. So effectively, that Macromedia (Later acquired by Adobe) added Adam Bell, our DataTV.com design partner, as a Beta Tester on updates and future versions.
Paul Wells of Flow Communications did pro-bono work as the Government & Media Liaison for the Non-Profit Earth Day Event to be held in San Francisco’s Civic Center Plaza. Paul also served as the MC. Lining up TV 20 as a sponsor, the :30 Public Service Announcement ran on both of their TV Channel. Paul assisted Video Producer Andre Champagne with the PSA’s production, writing and voicing the :30 second spot with a youthful and urgent delivery. Paul also arranged for California State Senator Mark Leno to deliver a Proclamations on stage.
Our radio features, hosted by Woodstock MC Wavy Gravy were syndicated by CBS Radio Networks on the 25th Anniversary in 1994. With exclusive interview content, and actualities recorded at the legendary “3 Days of Peace and Music,” we produced 24 short-form radio features, with room for a sponsorship billboard intro and commercial insert. In 1999, the owners of woodstock.com were looking for new and exciting ways to promote their site in conjunction with the 30th Anniversary Concert. We were contracted to create visualizations of them for the Internet. YouTube did not yet exist, and broadband hadn’t reached the tipping point. This example includes the game questions created to allow for load-in times.