Tag Archives: Concert Video

Gregg Rolie Digital Marketing Concert Video

Most people know the bands Santana and Journey, but few that Gregg Rolie was a founding member, Keyboardist and Vocalist of both. He now resides in Austin, TX and was returning to the SF Bay Area to play a series of intimate shows, accompanied by Austin Blues Guitarist Alan Haynes. The call came in within a few weeks of the tour, as only a couple of handfuls of tickets had been purchased. This viral marketing video reenforced the Rock & Roll Hall Of Famer’s place in history, with a personal invitation from him. With low cost rendering of text and photos with motion graphics, this video was embedded in email blasts and shared on social media. All three shows went from handfuls of tickets to Sold Out!