This commercial had to be produced within a short turn around, as it was going to be inserted in the Will & Willie Show on both Radio and TV, with Bauer’s Intelligent Transportation as the sponsor. An attempt to shoot a Q&A between Gary Bauer, Will Durst and Willie Brown inside one of Bauer’s Buses, with no set up to light the Bus’ dark interior, left us with nothing but footage of the driver greeting them outside the door. Improvising creatively, we combined the audio from the radio commercial with the few seconds of available footage and added motion to static images of the Bauer’s IT Fleet. The result was that Flow Communications delivered a TV Commercial that brings life to the clients message with optical flow.
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When CBS Radio needed a place for client, Patelco, to record a commercial campaign in a studio big enough to accommodate Actors and in-house, 2nd line creative, they turned to Flow Communications. With Polarity Post’s Studio 5 at our location, and Senior Engineer Eduardo Mendoza, we made Patelco’s team feel at home, giving them the best possible sound capture for their project. The quality audio results are self-evident.